My Favorite Techie

One of the best ways to generate traffic to your website is through creating online videos. These videos can be discussions about a topic or screen captures on how to do something with a piece of software. Either way, if it will teach something, people will be looking for it. Information marketing is one of the biggest money making methods on the Internet. No matter what it is, someone is looking for it and videos are one of the top ways to demonstrate knowledge of a subject.

So, what is the best way to achieve getting videos online? First, check out other videos online at the various video sites such as YouTube, Google, and Yahoo. This will provide a baseline as to how to compose your content. Then, create yourself an account. The next step is creating the videos. This can be done very simply.

Using a Camera

Most still cameras today offer the ability to shoot video clips. Just make sure that your storage is sufficient as video eats away at storage space. After shooting several clips, use movie editing software to put the clips together to form a cohesive film. This finished film can then be uploaded to your online video account.

An upgrade to using a point-and-shoot camera is investing in an inexpensive video camera that stores to flash memory or hard drive. The video and sound quality will be much better that a still camera and the assortment of video cameras under $200 are many such as the Flip Mino. Now, you can even get full HD cameras within that price range.

Screen Capture Software

If demonstrating software is your goal, there are many screen capturing software packages available on the Internet. You simply install them, set the area of which you wish to capture and hit the record button. After capturing the different segments, they can be edited and posted online.

The most popular package on the market is Camtasia from TechSmith. It offers many different options for publishing and capturing. There is even an editor in it to add captions, credits and more.  However, it comes with a price tag of around $300 US.

There are cheaper packages including free ones, such as Camstudio, but the features are not as rich and numerous as in Camtasia. You may certainly start out using the less expensive options, but consider upgrading if you plan to do many presentations.

Video is a great selling tool on the Internet. If you use it to your advantage, it could be a great traffic magnet for your site or a source of income as an electronic product. Providing free videos online as a trailer to a more complete product for sale, is a great way to lure customers in to your site as well as make a purchase.